Security Token is the next trendsetter in the cryptocurrency market. The tokenized securities market will be driven predominantly by the larger vision of growth, trusting investors, and the ever-changing cryptocurrency landscapes. At Nadcab Technology, our vision is to create a well balanced and integrated marketing communication strategy that is aimed towards the ultimate goal of raising the brand value of your company in the eye of the investors.
Security Token Marketing (STO) needs a comprehensive outlook. The challenge is for the investors to find you in the first try. We will guide you to get better results through precise planning and organized execution in consultation with you to build investor trust and help you reach your goal. Our team is well-versed in technology as well as the marketing of the investment opportunities through the right strategy to get desired results.
The General Solicitation, according to the Securities and Exchange Commission (SEC) permits issuers to advertise and market their offering to the investors provided that:
An external agent, such as a broker, to be as an intermediary
Use questionnaire requesting investors to provide self-verification regarding their financial status
Use password protection preventing general public the general access to investment information on the websites.
Our security token strategy is built on five pillars which are Consult, Research, Strategize, Deal Marketing, and Proxy Marketing. These pillars form the backbone for any successful marketing. We plan and deliver with our team of compelling content writers, skilled SEO experts, and enthusiastic marketers to make your vision a reality. We offer visuals, contents, updated marketing strategies, and most of all, a compelling message to your investors to fund your project.
We do not want to stop at offering what others do. We are going a step ahead to offer you with our own specialties. Through our strategic partnerships, we want to help our clients’ to find the most suited investors they can pitch about their projects with deal marketing. Our panel of experts will talk about the projects through press releases, magazine interviews, and their official blogs/vlogs. These experts will be guided by the Proxy marketing team.
Our marketing consultants have worked with the biggest ICOs and also helped in promoting traditional investments to fund managers.
We are blessed with a team of skilful Market Analysts to promote your STO tokens to the investors and fund managers.
It is the perfect time to enter the Security Tokens Market with few players and huge opportunities in the market.
We help you with Investor Outreach and the perfect Pitchdeck for your project.
Get the industry experts to talk about the increasing value of your project
Our Security token consulting team is here with a difference. Our marketing specialists strive with their consistent efforts to communicate the vision to your investors. We have our specialists in marketing working with you. Our team do not have a pre-determined strategy for you.
The benefits of this include:
Customizing as per requirements
Ensuring delivery through consistent and effective marketing
Standardizing message across all channels of communication with a uniform content
We don’t do trial and error security token marketing strategy, we work on evidence-based market analysis. The security token market is green, however, your token could be the one to set the trend for your investors and potential investors to profit. Marketing is driven by expertise, meticulous planning, and expert analytical skills.
The benefits of evidence-based research include :
Opening up to new target investors
Prioritize your investment opportunities
Reducing Risk & removing wasted efforts.
We have been through the ICO markets and have been successful in strategizing for the successful fundraising. Marketing starts with a Strategy. Without a strategy, a project cannot survive the test of time. In addition, we do strategy reviews to get more insights from the market for future marketing activities.
A value-driven marketing strategy has the following benefits :
Brings clarity, focus and direction to the project
Brings together a multi-functional team together to achieve a common goal
Develops systems, techniques for resources to deliver the vision
The marketing of any successful deal is easier when the company has a track record. However, if you are a pre-revenue startup and want to raise capital for your project the process of outreach becomes a little more tricky. At Blockchain App Factory, we will create a perfect marketing pitch and ensure you have the highest probability of success with the investors. We plan for your deal marketing in four phases :
Understanding Customers & Markets through Research
Connections with the decision-makers for investments
Messaging honed to your target audience
Creating a PitchBook for your project
Alignment of your Business Plan with Project
Offline Blockchain & Crypto Event Management
Continuous Branding of your Project
Improvising Pitch Deck and Business Plans
Creating a database of VCs, private equity investors and fund managers
Project Teaser with NDA is delivered to potential investors
Using Marketing Funnel to ensure getting more Letter of Intent(LOIs)
Ensuring the project receives healthy premium investors
We will market your offering through experts, advisors and other guest writers who will be talking about your project and the potential it can reach in the Security Token Market. These will be communicated through industry experts and we will help them provide content for the same. The mediums used by these experts are :
Blogs & other content marketing
Social Media Profiles
Youtube Vlogs and Reviews
If you have a Whitepaper/Owner’s manual ready, our team of expert technical, marketing and content advisors will guide you to make the owner’s manual attractive for investors. In addition, our team of designers will add creatives for a better explanation of the project.
The company’s brand plays an integral part in investors to fund your project. The message about who you are and what you stand for is important to prove your value to the investors. We make sure that the brand integrity of the project is maintained.
Investors are picky about the projects they chose to fund. Any drop in reputation will hurt the company. We love to maintain your reputation in the crypto-communities, telegram and other social media channels thereby protecting your brand from negative reviews.
The word of mouth marketing is the oldest tricks in the book. However, our relationships with influencers allow your project to have a voice which will drive the target audience to the project. The team includes bloggers, social media stars in crypto-community and Youtube Vloggers.
The content marketing program will help your project build and maintain visibility as a solution provider to an existing problem. The content team is a driving force for your project through an engaging and a value-creating content which matches the goals and strategy of the project.
We aim to remarket and upsell the value of the project while creating targeted campaigns to the investors. The E-mail blast service is initiated through newsletters, tracking of the performance through monthly reports and analytics.
The signals received through social media and communities play an essential role in understanding investor behavior especially, the retail investors. In addition, it creates a positive brand awareness and a digital footprint thereby increasing the conversation rates.
Be present in front of your investors through roadshows. These include the leadership team attending as delegates, speaking as visionaries, sponsoring as leaders and exhibiting their future in blockchain & investment related events.
Press Release adds a layer of credibility to your security token. We work with leading PR distribution agencies to create a compelling story that provides the right overview of your project. In addition, your passion for the project and problems you aim to solve can be communicated.
Blockchain App Factory aims to create an optimal strategy for penetration into the minds of the investors. We help Security Token Offerings reach their goals through effective marketing strategy, by analyzing the brand message and perception in the communities.
Our Team will evaluate the product value created for your investors as well as the company. The value of the offerings to the fund managers must be more than just discounts, rather an investment with long-term benefits.
We will analyze the offering among your competitors and find the unique selling points(USPs) about your product or service. The USPs tend to attract investors who will take a chance in investing in your company.
A right communication strategy is a key to creating and capturing value. It is important that all sources of official communications carry the same message; online & offline. We will provide you with a branding kit with logo, brochures etc.
The project can be delivered with our team of blockchain and cryptocurrency enthusiasts who will create security tokens on your own blockchain. The fully customized blockchain allows you to be in forefront of security token industry in a safe and secure way.